Navigate Up
Sign In

PC Social Media Certificate Featured
on WJAR-TV:


PC’s social media program discussed in
The Providence Business News


Fast Facts

 
Fall 2015 Dates:
Six Saturdays, Sept 12 - Oct. 24 (no class on Oct. 10),
9am - 12:30 pm. 
Phillips Memorial Library LL 25

Format: Classes held on campus, in person, to maximize information sharing and networking.
 
Tuition: $500 (no refunds after classes begin). Undergraduate and graduate students are welcome to enroll, but must pay full tuition.

Details: This certificate is not offered for
academic credit.


About the Instructor


1sim.gifDavid is an experienced digital marketer with over 15 years of experience in go-to market strategies for companies and organizations of all sizes including MeadWestvaco, Zintro Inc., CoachUp, Brandeis University, TeenLife Media and more.
David’s area of specialty is creating digital demand generation and channel management for SaaS and PaaS based systems.  He is currently the Director of Marketing at TeenLife Media.

David holds a BS in Management Engineering from Worcester Polytechnic Institute and an MBA from Brandeis University, International Business School. 

School of Continuing Education
Harkins Hall, Room 109
Phone: 401-865-2487
Fax: 401-865-1723
Email: sce@providence.edu

Pin it

Social Media Marketing Certificate Program

social media certificate

Over two billion people — more than a quarter of the world’s population — use social networks today, and that number is on the rise. In order to communicate and connect with this vast, global audience, you must be able to understand and leverage social media. This non-credit, six-week program will teach you the tools and strategy you need to succeed in social media marketing. Using case studies and hands-on projects, this certificate will provide a deeper understanding of social media fundamentals, strategy, and implementation for the business and nonprofit world. The certificate is sponsored by the Providence College School of Business, an AACSB International-accredited institution ranked among the nation’s best by Bloomberg Businessweek, and by the Providence College School of Continuing Education.

Program Highlights:

  • Non-credit
  • Designed for working professionals & advanced-level students
  • Offered over six Saturday mornings in Fall 2015
  • Hands-on
  • Tuition is $500

Who Should Register?

  • Early career professionals who want to learn more about developing a social media marketing plan and executing a social media strategy.
  • Mid-level professionals who want to increase awareness of how social media marketing can benefit their organization.
  • MBA students who would like to add this area of expertise to their marketing concentration. 
  • Senior undergraduate students who would like to demonstrate leading-edge skills that will set their résumés apart when applying for jobs.

What are the Benefits?

  • Learn from experts:  The instructor is a practicing professional who is an expert in the field. 
  • Gain real-world skills: Develop a social media marketing plan for your business or organization.
  • Boost your résumé:  Demand for social media knowledge is on the rise -- there are over 3,000 job postings in RI and MA for individuals with social media skills. 
  • Integrate social media into your marketing strategy and increase your ROI.

Course Outline

Week 1: Social Media 101, Roots and Foundations

Week 2: Social Media Platforms and Fundamentals

Week 3: Social Media in Action

Week 4: Social Strategy … What Is Yours?

Week 5: Integrated Social Media Marketing Plan

Week 6: Executing your Perfect Plan and Prepping for the Future 

Catholic and Dominican

What does it mean to be a Catholic and Dominican college? We invite you to explore this question and the distinctive mission of Providence College.
About Providence College's Catholic and Dominican Identity