Social Media Marketing Certificate Program
Over two billion people — more than a quarter of the world’s population — use social networks today, and that number is on the rise. In order to communicate and connect with this vast, global audience, you must be able to understand and leverage social media. This non-credit, six-week program will teach you the tools and strategy you need to succeed in social media marketing. Using case studies and hands-on projects, this certificate will provide a deeper understanding of social media fundamentals, strategy, and implementation for the business and nonprofit world. The certificate is sponsored by the Providence College School of Business, an AACSB International-accredited institution ranked among the nation’s best by Bloomberg Businessweek, and by the Providence College School of Continuing Education.
Who Should Register?
Early career professionals who want to learn more about developing a social media marketing plan and executing a social media strategy.
Mid-level professionals who want to increase awareness of how social media marketing can benefit their organization.
MBA students who would like to add this area of expertise to their marketing concentration.
What are the Benefits?
Week 1: Social Media 101, Roots and Foundations
Week 2: Social Media Platforms and Fundamentals
Week 3: Social Media in Action
Week 4: Social Strategy … What Is Yours?
Week 5: Integrated Social Media Marketing Plan
Week 6: Executing your Perfect Plan and Prepping for the Future