Social Media Certificate Program
The non-credit Social Media Certificate Program offers a timely, skills-based curriculum backed by PC’s tradition of academic excellence. This intensive, six-week program is designed for working professionals and advanced-level students who want to acquire the tools and strategy needed to succeed in social media marketing. The certificate is sponsored by the Providence College School of Business, an AACSB International-accredited institution ranked among the nation’s best by Bloomberg Businessweek, and by the Providence College School of Continuing Education.
Thrive in Today's Digital Marketplace
In 2014, over two billion people — more than a quarter of the world’s population — used social networks, and that number is on the rise. The ability to understand and leverage social media is critical to communicate and connect with this vast, global audience. Using case studies and hands-on projects, this certificate will provide a deeper understanding of social media fundamentals, strategy, and implementation for the business and nonprofit world. In Rhode Island and Massachusetts alone, there are currently almost 2,000 job postings seeking individuals with social media skills.
Learn How To:
Integrate social channels into your marketing strategy
Measure and increase your ROI
Leverage technology in conjunction with marketing best practices
Develop a content strategy that builds audiences and increases engagement
Measure, track, analyze, report on, and manage social networks
Week 1: Social Media 101, Roots and Foundations
Week 2: Social Media Platforms and Fundamentals
Week 3: Social Media in Action
Week 4: Social Strategy … What Is Yours?
Week 5: Integrated Social Media Marketing Plan
Week 6: Executing your Perfect Plan and Prepping for the Future
About the Program
The certificate program will be held on the Providence College campus, in-person, to maximize information sharing and networking. This certificate is not for academic credit.
Undergraduate and graduate students are welcome to enroll, but must pay full program fee.
Cost: $500 - (No refunds after classes begin).