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PC Social Media Certificate Spotlight

PC’s social media program discussed in The Providence Business News

About the Instructor

1sim.gifDavid Sim is an experienced digital marketer with over 14 years of experience in go-to-market strategy implementation for companies and organizations of all sizes. He is currently the director of marketing for Motion Recruitment and formerly the director of marketing and outreach for Brandeis University.

​Who Should Enroll?

Early career professionals who would like to learn more about developing a social media marketing plan and executing a social media strategy

Mid-level professionals who want to increase awareness of how social media marketing can benefit their organization

MBA students who would like to add this area of expertise to their marketing concentration

Senior undergraduate students who would like to demonstrate leading-edge skills that will set their résumés apart when applying for jobs

School of Continuing Education
Harkins Hall, Room 109
Phone: 401-865-2487
Fax: 401-865-1723

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Social Media Certificate Program

social media certificateThe non-credit Social Media Certificate Program offers a timely, skills-based curriculum backed by PC’s tradition of academic excellence. This intensive, six-week program is designed for working professionals and advanced-level students who want to acquire the tools and strategy needed to succeed in social media marketing. The certificate is sponsored by the Providence College School of Business, an AACSB International-accredited institution ranked among the nation’s best by Bloomberg Businessweek, and by the Providence College School of Continuing Education.


Thrive in Today's Digital Marketplace

In 2014, over two billion people — more than a quarter of the world’s population — used social networks, and that number is on the rise. The ability to understand and leverage social media is critical to communicate and connect with this vast, global audience. Using case studies and hands-on projects, this certificate will provide a deeper understanding of social media fundamentals, strategy, and implementation for the business and nonprofit world. In Rhode Island and Massachusetts alone, there are currently almost 2,000 job postings seeking individuals with social media skills.

Learn How To:

  • Integrate social channels into your marketing strategy
  • Measure and increase your ROI
  • Leverage technology in conjunction with marketing best practices
  • Develop a content strategy that builds audiences and increases engagement
  • Measure, track, analyze, report on, and manage social networks

Course Outline

Week 1: Social Media 101, Roots and Foundations

Week 2: Social Media Platforms and Fundamentals

Week 3: Social Media in Action

Week 4: Social Strategy … What Is Yours?

Week 5: Integrated Social Media Marketing Plan

Week 6: Executing your Perfect Plan and Prepping for the Future

About the Program

The certificate program will be held on the Providence College campus, in-person, to maximize information sharing and networking. This certificate is not for academic credit.

Undergraduate and graduate students are welcome to enroll, but must pay full program fee.

Fall 2015: Classes will meet over six Saturdays: September 12 to October 24 ( no class on October 10), 9am - 12:30 pm.  Sessions will be held on campus, in person, to maximize information sharing and networking. This certificate is not offered for academic credit.

Registration will open August 3.

Cost: $500 - (No refunds after classes begin).


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About Providence College's Catholic and Dominican Identity