The recent AOL/Time Warner merger is one of the most significant mergers in the history of corporate America. For years, Time Warner was a media giant, producing films, television networks, professional sports, and digital media. They also held the brand name, Warner Brothers. America Online is currently the #1 internet service and owns Netscape and Compuserve. Together, AOL Time Warner, Inc. will challenge the industry dominance of The Walt Disney Company.

AOL Time Warner, Inc. is Disney's chief competitor. This company not only challenges Disney's television interests, but also looks to be competitor in merchandising. The Warner Brother label will be the name brand name in this merchandising effort. The merger put the final nail in the coffin of The Go Network and has had a significant effect upon Disney Internet interests.

Viacom is the world's third largest media company. They operate well known affiliates such as CBS Enterprises, Paramount Television, Blockbuster Video, and Infinity Broadcasting. Viacom also produces TV shows and motion pictures through popular cable outlets. The most popular of these channels are Black Entertainment Television, Showtime, MTV Networks, and the United Paramount Network (UPN).

CBS promises new programming and a stong late night lineup that may challenge the success of ABC and their hit television show, "Who Wants To Be A Millionaire". CBS offers a huge threat to the future of The Walt Disney Company and The ABC television network. In order to maintain its position as the world's #1 media conglomerate, Disney must continue to improve upon the quality of its television programming.

The Fox Entertainment Group is a serious competitor to the strength of Disney's television networks. Popular Fox shows, such as Ally McBeal, and sporting interests, such as the broadcasting rights to the National Football league have challenged Disney's television dominance.