Business Leaders to Discuss Internet & Mobile Marketing
Providence, R.I.—Two Providence College graduates with experience in the mobile marketplace will discuss where the industry is headed in a panel presentation on Tuesday, February 28.
The “Internet & Mobile Marketing: Current and Future Trends” event is sponsored by the Providence College School of Business, PCSB Business Advisory Council, Office of Alumni Relations, and the Office of Career Services. PC students of all majors and class years are invited to attend the presentation, which will be held at 4:00 p.m. in the Ryan Concert Hall of the Smith Center for the Arts.
One of the featured speakers is Ted McNamara ’86, executive in residence at the Cambridge-based venture capital firm General Catalyst Partners, where he focuses on investments in ecommerce, travel, and technology. He was a member of the founding team of the invitation-only luxury shopping site Rue La La and has held executive positions at sites such as SmartBargains.com and Cheaptickets.com. McNamara is also an investor and advisor to a number of ecommerce and Internet companies.
Jennifer O’Meara ’93, the marketing director and director of client services for Flimp Media, Inc., also will speak. She manages client experiences at Flimp, which stands for Flexible Interactive Marketing Platform. The company helps marketers create, distribute, track, and analyze interactive video postcards. Along with developing client Web video marketing campaigns, O’Meara handles Flimp's corporate digital marketing efforts.
The pair will debate what Internet marketing techniques are new and which are passé, the opportunities presented by new platforms such as tablets and smartphones, and how to market via social networks and video.
Rob Reilly ’86 will serve as moderator of the panel. Reilly, a member of the PCSB Business Advisory Council, is executive director for UBS Bank.
Robert Ferreira ’83, assistant vice president for alumni relations, said the panel was a great opportunity for alumni to come back to campus and share their professional expertise with students.
“It’s even more important, in this economy, to give students an opportunity to participate in events like this to build upon their Friar network,” he said.
-- Liz F. Kay