Providence College creative team earns prestigious recognition
An international higher-education organization has recognized Providence College with a top award in its annual publications competition.
Word came last week that the College’s 2013 admission/recruitment publication called Great Minds Don’t All Think Alike earned a gold award in the Council for the Support and Advancement of Education (CASE) Circle of Excellence competition. That is the top honor among 43 entries in the Student Recruitment Publications/Individual Publications category.
Great Minds Don’t All Think Alike is a lively, colorful publication that highlights academic excellence at Providence College, with emphasis on the Core Curriculum, the Development of Western Civilization Program, the College’s Catholic and Dominican identities, and other distinctive elements of the PC experience.
"A PC education provides tremendous opportunities for hands-on, engaged learning — through research, the arts, service, philosophical and spiritual inquiry, meaningful extracurriculars, and top-tier internships. Our students learn from accomplished scholars who take their role as mentors seriously," says Kristen Lainsbury, director of marketing and creative services. "It was a challenge and a pleasure to capture all of that in one publication."
PC admission personnel distribute copies of the publication to prospective students when they visit campus. As part of a carefully planned series of print and digital communications delivered throughout the annual recruitment process, the College also mailed copies to accepted students in early 2014. An updated version is in development during the summer months, for distribution beginning in September.
Great Minds was the first publication reflecting the College's brand identity, developed through an intensive, community-based process from the summer of 2012 through the spring of 2013.
“The distinctive typefaces and other visual elements portray the PC brand in ways that capture the reader’s attention,” says Joe Carr ’83, associate vice president for marketing and communications. “Moreover, all 44 pages reflect the messaging and tone that illustrate the College’s character and unique attributes. Great Minds has provided the template that we have followed in the intervening months, using the adopted brand identity to ensure consistency and quality in both print and digital communications.”
Lainsbury also noted that the project involved a great deal of collaboration and input from PC faculty members, the provost's office, admission staff colleagues, and others. She singled out for particular credit Christopher Machado, communications director in the Division of Academic Affairs, and Alexi Drago, PC’s former creative services director who was the publication’s lead designer.
A Great Minds website catalogs each of the College’s academic programs, with links to program profiles and departmental websites.
Read more about what's happening at the College at PC News.