Marketing Department

Linda F. Jamieson, Ph.D.

Full Name Linda F. Jamieson
Academic Rank Associate Professor of Marketing

Contact Info

Office telephone 401-865-1272
E-mail ljamiesn@providence.edu
Web site na

Educational Background

Highest degree earned Ph.D.
The degree granting school University of Texas at Dallas
Second degree earned: MBA
The degree granting school University of Texas at Dallas

Academic

Courses normally taught Principles of Marketing, Marketing Strategy, Marketing Research, and Retailing
Areas of specialization Relationship between intention and behavior, Quantitative Methods
Areas of Interest as above
Publications

"The Effects of Type A Behavior Dimensions & Optimism on Company Strategy, Health, and Performance,"with Cynthia Lee and Susan J. Ashford, Journal of Organizational Behavior.

"Comprehension, Positioning, Segmentation and Purchase Probability of Probability", with L. Jaffee and P. Berger, QMEGA; International Journal of Management Science.

'Impact of Comprehension, Positioning and Segmentation on Advertising Response," with L. Jaffee and P. Berger, Journal of Advertising Research.

"Identifying most influential observations in factor analysis," with S. Chatterjee and F. Wiseman, Marketing Science.

"Adjusting stated Intention measures to product trial purchase of new products: A comparison of models and methods," with F. Bass, Journal of Marketing Research.

"Image representativeness: An analytic framework" with P. Reynolds in Perceived Quality: How consumers view stores and merchandise.

"Response effects of facilitating the mail survey completion process", with K. Cannon- Bonvenhe, Advances in Marketing.

Interesting Facts or Hobby love to golf

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Department of Marketing
Providence College
Providence, RI 02918

voice 401-865-2332
fax 401-865-2978
mktg@providence.edu

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