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| Full Name | Daniel R. Horne |
| Academic Rank | Associate Professor of Marketing |
Contact Info |
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| Office telephone | 401-865-2722 |
| dhorne@providence.edu | |
| Web site | PC Faculty Profile |
Educational Background |
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| Highest degree earned | Ph.D. |
| The degree granting school | University of Michigan |
| Second degree earned: | MBA |
| The degree granting school | Saginaw Valley State University |
Academic |
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| Courses normally taught | Consumer Behavior, Sports Marketing |
| Areas of specialization | Consumer Decision Making |
| Areas of Interest | Gift giving, consumer privacy, incentives and motivation |
| Publications |
Norberg, Patricia A., Daniel R. Horne and David A. Horne (2004), "An Empirical Examination of the Privacy Paradox," in Marketing Theory and Applications, Vol. 15, William Cron and George Low (eds) Horne, Daniel R., H. Rika Houston and David A. Horne (2003), "Investigating Privacy Across Cultures: Implications for Marketing and Consumer Research," in Proceedings of the 9th Cross Cultural Research Conference, Scott M. Smith (ed). Horne, David and Daniel R. Horne (2002), "Database Marketing: When Does Good Practice Become and Invasion of Privacy," in Kenneth Evans and Lisa Scheer (eds.), Marketing Theory and Applications, Vol. 13. Horne, Daniel R. and Melissa Horne (1997), "Mailing Lists and the Avrahami Case," Horne, Daniel R., and David A. Horne (1997), "Privacy: A Paranoid's View," in Merrie Brucks and Debbie MacInnis (eds.), Advances in Consumer Research, Vol. XXIV. |
| Interesting Facts or Hobby | Labeled the "Gift Card Guru," Horne is the world's leading expert on gift card/certificate use and promotion. He is a frequent media and industry resource and has worked as a consultant to major retailers and financial service companies in the US and Europe. |
Daniel R. Horne, Ph.D. Department of Marketing
School of Business
Providence College
1 Cunningham Square
Providence, RI 02918
voice 401-865-2332
fax 401-865-2978