MARKETING STRATEGY COURSE SYLLABUS

 

IMPORTANT

All the readings must be completed for the first meeting of the week. The written (W) work is normally due on the second meeting of the week unless otherwise noted. You should be ready to participate in the discussions (D) any time.

Find out each week's assignment carefully and do not assume that every week is the same.

If what you see here is not clear, do not make assumptions about what it may mean. Ask me in class, send email or call to clarify. You are responsible for the consequences of your assumptions.

 

  

Assignment information

 

The course calendar contains information regarding the overall flow of the semester as well as week-by-week assignments and readings. When reading the calendar, keep in mind that all assignments or readings are to be completed on the date shown. The assigned readings are for the week and you should be prepared to discuss them starting on the first meeting of the week although it may spill into the second meeting.

In the following table which outlines the weekly assignments and due dates, (D) designates discussion and (W), written work.

Calendar of Assignments

Week of 1/16/2007

  • Introduction, class management, form groups

Week of 1/23/2007

  • Competition, strategy, marketing strategy
  • Introduction, class management, finalize groups
  • (D) Aaker 1-2

Week of 1/30/2007

  • Strategy, strategic management and analysis
  • Change as trigger of decisions
  • Case method, sample case discussion on Tuesday, print and study the case
  • Paper and project proposals are due on Thursday
  • (D) Marketing Myopia
  • (D) Aaker 3-5

Week of 2/6/2007

  • Financial analysis foundations
  • Marketing arithmetic and examples, tools of analysis
  • Break even analysis
  • Income statement examples 1, 2
  • Tools of financial analysis.
  • (D) Aaker 6-7

Week of 2/13/2007

  • (W, D) Case - 21-Speed Gizmos, Inc. (Tuesday)
  • Thursday, computer lab

Week of 2/20/2007

  • Strategy alternatives
  • Thursday, computer lab
  • (D) Aaker 8-10

Week of 2/27/2007

  • (W, D) Case - MicroFridge: The Concept (Tuesday)
  • Strategy alternatives
  • Innovation as a strategy
  • (D) Aaker 11-12

Week of 3/6/2007

  • Spring break. No classes

Week of 3/13/2007

  • Alternative strategies
  • (D) Aaker 13-14
  • Project workshop on Thursday

Week of 3/20/2007

  • Workshop Tuesday in Koffler (my office, if the lab is available you may work there.)
  • (W) Industry analysis papers are due on Thursday

Week of 3/27/2007

  • Global markets
  • Planning and implementation
  • (D) Aaker 15-16
  • (D) The Fall and Rise of Strategic Planning

Week of 4/3/2007

  • Workshop on Tuesday
  • Easter recess, no class on Thursday

Week of 4/10/2007

  • (W, D) BMW case (Tuesday)
  • Workshop

Week of 4/17/2007

  • Workshop

Week of 4/24/2007

  • Workshop

Week of 5/1/2007

  • Tuesday, strategic plan presentations(2 groups)
  • Thursday, strategic plan presentations(2 groups)
  • (W) Marketing plans are due on Thursday for all groups, no later than 2:30 pm in my office or mail box in Koffler

A. Cemal Ekin, Ph.D.
Department of Marketing
Providence College
Providence, RI 02918
ekin@providence.edu
401-865-2660