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| Full Name | Helen M. Caldwell |
| Academic Rank | Assistant Professor of Marketing |
Contact Info |
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| Office telephone | 401-865-2668 |
| hcaldwel@providence.edu | |
| Web site | NA |
Educational Background |
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| Highest degree earned | Ph.D. |
| The degree granting school | University of Connecticut |
| Second degree earned: | MBA |
| The degree granting school | Boston College |
Academic |
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| Courses normally taught | Undergraduate: Promotion Strategy, Advertising, Fashion Marketing, International Marketing Graduate: Promotion Strategy, Advertising, Marketing Management, Brand Management, International Marketing |
| Areas of specialization | Fashion Industry, Promotion, International Marketing |
| Areas of Interest | Fashion Industry |
| Publications | "The Browning of Beauty: Opportunities for Marketing Cosmetics to a Multiracial Market," co-authors Dr. Deirdre Bird and Caroline Wilcox, to be presented at 15th Annual Conference for American Society for Competitiveness, Washington, D.C., October 2004 "Country of Origin Effects on Branded Apparel: Who Really Cares?" co-author Dr. Deidre Bird, presented at 16th Annual Conference for International Academy of Business Disciplines, San Antonio, Texas, March 2004 "Targeting Baby Boom Women: Are Retailers Missing the Mark?" Co-author Dr. Deidre Bird, presented at 14th Annual Conference for American Society for Competitiveness, Washington, D.C., October 2003 "Planet Ralph: The Global Marketing Strategy of Polo Ralph Lauren," co-author Dr. Helen Caldwell, presented at 15th Annual Conference of International Academy of Business Disciplines, Orlando, Florida, March 2003 and Business Yearbook Volume IXX Spring 2003 "Advertising Skincare Products to Women over 40: Because They=re Worth It!" co-author Dr. Helen Caldwell, presented at 13th Annual Conference for American Society for Competitiveness, Washington, D.C., October 2002 and Journal of Global Competitiveness Vol. 10 (2) Fall 2002 "Branding America: - A Global Perspective" Co-author Dr. Nadia Abgrab, Business Research Yearbook Spring 2002 "Sephora: A New Paradigm for Marketing Cosmetics Globally" Co-author Jennifer Marino, Business Research Yearbook: Global Business Perspectives Volume VIII 2001 "Beauty on the Web: Challenges and Opportunities for Marketing Cosmetics on the Internet" Co- author Jennifer Marino, Journal of Global Competitiveness Vol. 8 (1) Fall 2000 "Avon Calls on China: Adapting to an Uncertain Regulatory Environment" Co-author Dr. Nadia Abgrab, International Academy of Business Disciplines Chicago, IL March 1999 "Cosmetics and Courage: Marketing Cosmetics During World War II" Co-author Christian Neuhlen Conference on Historical Research in Marketing and Marketing Thought May 1999 "The Development of American Dominance in Perfume Marketing," Proceedings of the Fifth Conference on Historical Research in Marketing and Marketing Thought, Spring 1991 Co-author Deborah Flammia "1920-1929: The Decade of the French Mystique in the American Perfume Market," Proceedings of the Fourth Conference on Historical Research in Marketing and Marketing Thought, Spring 1988 Cases: "Planet Ralph: The Global Marketing of Polo Ralph Lauren" Co-authored with Dr. Deidre Bird, included in Onkvist and Shaw, International Marketing, 2004. |
| Interesting Facts or Hobby | Shopping, jewelry design , theater, travel |
Helen
Caldwell,
Ph.D.Click on the address to get driving directions from MapQuest in a new window.
Department of Marketing
Providence College
Providence, RI 02918
voice 401-865-2332
fax 401-865-2978
mktg@providence.edu