Marketing Department

D. BirdDeirdre Bird, Ph.D., Chair

Full Name Deirdre Bird
Academic Rank Assistant Professor of Marketing

Contact Info

Office telephone 401-865-2473
E-mail dbird@providence.edu
Web site PC Faculty Profile

Educational Background

Highest degree earned Ph.D.
The degree granting school Purdue University
Second degree earned: MBA
The degree granting school University of Cape Town

Academic

Courses normally taught Marketing Strategy, Marketing Research, International Marketing, Marketing for Non-profit Organizations, Marketing Internship
Areas of specialization Nonprofit Organizations, Global Marketing, Marketing in Europe.
Areas of Interest As above, plus Market Segmentation in the retail environment, Marketing in Europe.
Publications Business Research Yearbook, Journal of Global Competitiveness, Advances in Competitiveness Research
Interesting Facts or Hobby Marathon runner, cyclist, opera fan.

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Department of Marketing
Providence College
Providence, RI 02918

voice 401-865-2332
fax 401-865-2978
mktg@providence.edu

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