A Letter From the Chair
On behalf of the Marketing Department at Providence College, I am delighted to introduce you to our discipline, curriculum and some great career opportunities that await you.
Marketing costs absorb about half of each buyer’s dollar, with its activities being performed in both business and nonprofit organizations, and on both a domestic and international stage. Marketing activities help businesses generate profits and help fuel the global economy. New technology has dramatically expanded marketers’ ability to connect with customers; and socially responsible marketing can promote the welfare of consumers and society. Marketing involves an examination of the exchange processes by which consumers and organizations satisfy their wants and needs. Thus it requires an understanding of consumer behavior, motivation of sales personnel, the impact of advertising and promotion on potential consumers, cultural differences in the global market place, market research techniques and the role of marketing on the internet.
Success in marketing requires both quantitative and qualitative skills. Our program is designed to develop these skills through a broad-based business curriculum coupled with a functional knowledge of marketing. Our small class size offers students opportunities to interact regularly with faculty. Many classes have team projects, which develop interpersonal and leadership skills. Effective oral and written communications are stressed throughout the program. Furthermore, excellent career opportunities are available to you through our Marketing Internship program.
The Department of Marketing currently has 11 full-time faculty members serving over 250 majors. We look forward to sharing this exciting world with you.
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Department of Marketing
Providence College
Providence, RI 02918
voice 401-865-2332
fax 401-865-2978
mktg@providence.edu