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Hot Topic:
Gift Cards

 

Dr. Dan Horne, Associate Professor of Marketing at Providence College

According to a recent article from USA Today, an increasing number of shoppers are still turning to gift cards for presents this holiday season. A study by the National Retail Federation found that gift card spending will reach an all-time high, with more than 80% of shoppers planning to purchase at least one. In addition, companies are continuing to roll out new versions of their respective gift cards. For example, Starbucks recently rolled out limited edition $450 gift cards, geared toward the high-end consumer.

Dr. Dan Horne, associate professor of marketing at Providence College, is a leading national expert on gift cards. Horne says there's been a shift in their usage. Many consumers are preferring the low cost retailers' gift cards and using them to purchase necessity items rather than luxury goods, due to a lackluster economy.

Dr. Horne can provide expert analysis on gift cards, fees, and consumer behavior. To speak with Dr. Horne directly, please contact Chrissy Centazzo at (401)-225-0028, or ccentazz@providence.edu.

  

Meet our expert: 

Dr. Dan Horne, associate professor of marketing;
At PC since 1994
Expertise:
  • Consumer Payments (including credit, debit, and gift cards; mobile payments; other prepaid products)
  • Gift Selection and Purchase
  • Consumer Privacy, Employee Motivation and Incentives
Selected Courses Taught:
  • Consumer Behavior
  • Sports Marketing
Chrissy Centazzo
Public Affairs, Community and Government Relations
401-865-2413
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