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Marketing 


Dr. Deirdre Bird, Bird.jpg
assistant professor of marketing;

Teaching at PC since 1996
Expertise:
  • International Marketing
  • Brands, Nonprofit marketing
Selected Courses Taught:
  • Teach Principles of Marketing
  • International Marketing
  • Marketing for Nonprofit Organizations

 

 

 

  

H. Kirk Bozigian,
adjunct professor of marketing; 

Teaching at PC since 2011
Expertise:
  • New Product Creation and Development
  • Marketing Management
  • Kids Toy Marketing
Selected Courses Taught:
  • Principles of Marketing
  • Marketing Capstone
  • Marketing Management
  • Entrepreneurial Marketing
  • Planning & Developing New Products
  • Marketing by Design
 

  


Dr. Helen M. Caldwell,Caldwell.jpg
assistant professor of marketing;

Teaching at PC since 1981
Expertise:
  • Marketing Fashion
  • Cosmetics
  • Fragrances and Luxury
Selected Courses Taught:
  • Fashion Marketing
  • Promotion Strategy
  • Luxury Marketing

 

 

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Dr. Piotr Chelminski, Chelminski.jpg 
associate professor of marketing;

Teaching at PC since 2002
Expertise:
  • Cross-cultural consumer behavior
  • Consumer information sharing
  • Consumer complaining behaviors
  • Country-of-origin effects
Selected Courses Taught:
  • International Marketing
  • Marketing Research
  • Marketing Internship

 

 


Dr. Mark DeFanti, DeFanti.jpg 
assistant professor of marketing;

Teaching at PC since 2006
Expertise: 
  • Branding
  • Brand Portfolio Management
  • Corporate name changes
  • Corporate image and reputation
  • Luxury marketing
  • Fragrance marketing
Selected Courses Taught:
  • Brand management
  • Advanced advertising
  • Marketing management


 

Dr. Daniel R. Horne,Horne.jpg
associate professor of marketing;

Teaching at PC since 1994
Expertise:
  • Consumer Payments (including credit, debit, and gift cards;
    mobile payments; other prepaid products)
  • Gift Selection & Purchase
  • Secondary: Consumer Privacy, Employee Motivation
    and Incentives
Selected Courses Taught:
  • Consumer Behavior
  • Sports Marketing

 

 
  


Dr. Ronald Jelinek,Jelinek.jpg
associate professor of marketing and
department chair;

Teaching at PC since 2004
Expertise:
  • Relationship Selling
  • Salesperson Behavior
  • Sales Management and Sales Force Automation
Selected Courses Taught:
  • Personal Selling
  • Sales Management
  • Promotional Strategy

 

 

 

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