Providence College’s faculty and staff members are ready to provide their expert opinion on all of today’s hot topics and trends. They are available to respond to all media inquiries regarding their studied areas of expertise.
According to a recent article from USA Today, an increasing number of shoppers are still turning to gift cards for presents this holiday season. A study by the National Retail Federation found that gift card spending will reach an all-time high, with more than 80% of shoppers planning to purchase at least one. In addition, companies are continuing to roll out new versions of their respective gift cards. For example, Starbucks recently rolled out limited edition $450 gift cards, geared toward the high-end consumer.
Dr. Dan Horne, associate professor of marketing at Providence College, is a leading national expert on gift cards. Horne says there's been a shift in their usage. Many consumers are preferring the low cost retailers' gift cards and using them to purchase necessity items rather than luxury goods, due to a lackluster economy.
Dr. Horne can provide expert analysis on gift cards, fees, and consumer behavior. To speak with Dr. Horne directly, please contact Chrissy Centazzo at (401)-225-0028, or firstname.lastname@example.org.
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