market planners

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Marketing

 

Resources

 

Browse Books | Find Articles | Explore Web Sites | Consult A Writing Guide

 

Browse Books

Book Locators:

 

The library uses the Library of Congress shelving scheme. Key areas:

Library catalog of the HELIN library consortium

HF 5001 - 5780 Business. Business Administration

Tips for Subject vs. Word Searching

HF 5410 - 5417.6 Marketing

 

HD 60 Social Responsibility of Business

 

HF 5387 Business Ethics

 
   

Basic Reference Sources:

Collins Dictionary of Business
 
Collins Dictionary of Economics
 

Companion Encyclopedia of Marketing

REF HF5415 .C547353 1995

Dictionary of Marketing Terms

REF HF5415 .D4874 1995

Encyclopedia of Consumer Brands

REF HF5415.3 .E527 1994

Market Share Reporter

REF HF5415.2 .M28x 2004

U. S. Market Trends & Forecasts

REF HF5415.1 U7 1999

   
 

Find Articles and Other Material 

   

Select PC Indexes and Databases:

ABI/Inform Global (marketing theory) and
ABI/Inform Trade and Industry (trade journals)

A premier index of business information, including marketing, as well as accounting, advertising, management, economics, human resources, finance, taxation, computers and more. This ProQuest product's formats are abstracts, full text, full image and text+graphics.
Business Periodicals Index, 1961-2002

Many of the journals indexed in this print souce have been picked up electronically by ABI/Inform Global.
Print indexes are shelved REF HF5001 .B8
Lexis-Nexis Academic


Choose the Business Academic form for thousands of pages of marketing and company news. In a Business subsection called Industry and Market there is a also a focus on 25 industries.

Academic Search Premier


Indexes and links to many actual articles in major
scholarly marketing journals and related disciplines.


   

Key Journals

Journal of Business & Industrial Marketing

Print and Online

Journal of Consumer Marketing

Print and Online

Journal of Marketing (links vary)

Print, EBSCOHost, and Articles in Selected Issues from ABI/Inform

Journal of Marketing Research

Print and Articles in Selected Issues from ABI/Inform

Journal of Services Marketing

Print and Online
Journal of the Academy of Marketing Science
Print and Online in Selected Issues from ABI/Inform

Marketing

Articles in Selected Issues Online

   
 

Select Internet Sites

   
Associations
   
American Marketing Association
   
     

Academic Sites

   
Department of Marketing
  Providence College

Library Research Guide: Marketing Plans


Babson College

Links to Websites of Interest to Marketing Academics


Tilburg University

Market Research


Rutgers University
 
   

Government Sites

   

Advertising and Marketing on the Internet

  U. S. Federal Trade Commission

Consumer Expenditure Survey

  U. S. Dept. of Labor. Bureau of Labor Statistics
 
 
 

The Writer's Guides 

 
MLA Guidelines for citing the Web
Modern Language Association
MLA Handbook for Writers of Research Papers
REF LB2369 .G53 2003. 6th edition

APA Online 

Most frequently requested citing examples

Publication Manual of the
American Psychological Association

Copies of the complete text is available in Reference and at the Circulation Desk. REF BF76.7 .P83

Prepared by Cherine Whitney, Reference Librarian
Last revision to this page: 13 February 2005

Comments to: Electronic Publishing Coordinator

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