 | ||
|
Marketing Resources | ||
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For
Company/Industry Research Projects | ||
| Starting Points | ||
Encyclopedia of Business Information Sources |
Starting
point for industry sources. Shelved on the
Ready Reference Shelf in back of the reference desk. REF 5353
.E9 2005 |
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|
Contains contact information and descriptions for a broad spectrum of organizations Shelved on the Ready Reference Shelf in back of the Reference Desk. REF/HS/17/.G332.3/3. 3 volumes. |
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| *Lexis-Nexis Academic | Choose the company box on the front page for directory and basic information. Data from Hoovers.com provides competitors. | |
| Background on a Company | ||
| Company web sites | Try
a Google search. |
|
| *Market Share Reporter | An anthology of market share data, including sales and competition for companies, products services. The source for each item gives clues for further research. Shelved REF HF 5412.5 M28. |
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| *The Advertising Red Books | Sales, advertising expenditures and distribution channels can be found in the business classification volume. Shelved REF HF 5805 .S714 2004 |
|
| International Directory of Company Histories | Background
for company research.. Check the index
in the last volume for
profiles
in all earlier volumes. REF HD2721 .D36 Vols. 1-72 |
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| Valueline Investment Survey | Software designed to help investors analyze large company
stocks. There are also industry analyses and ratings. Kept current
each quarter at the web site. | |
| Mergent Online | Large United States and international company histories and
financials. Also contains industry reports. Data can be downloaded
to Microsoft
Excel software | |
| Industry Facts and Analyses | ||
North American Industry Classification System The U. S. Census Bureau provides useful interactive search boxes for defining a business. |
Provides
a consistent numbering scheme for the dissemination of |
|
| 2002
census 1997 census . |
The reports listed on these pages are the first of over 1600 publications from the 2002 Economic Census to be issued during the next 2 years. (See the schedule .) If 2002 economic data has not yet been issued for your industry, consult the web pages for the 1997 census. |
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| Standard and Poor's Industry Surveys |
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| Portals From the Industry Research Desk | This Internet source offers some central sites for industry information. |
|
| The Customer | ||
| American
Factfinder. |
A few mouse-clicks brings you detailed demographic facts about towns, cities, states or the entire United States. Statistics obtained from government agencies can be used to plot percentages and projections of sales for a market plan. |
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| Demographics USA (zip edition) |
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| SRDS Consumer Magazine Advertising Source. |
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| Survey of Buying Power | This special annual issue of Sales and Marketing Management (shelved with the current periodicals) provides important data about U.S. regional variations of population, income, retail sales and projections of buying power. Available also from the ABI/Inform database. |
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| Lifestyle Market Analyst |
| |
| Find Other Clues for a Marketing Plan | |
| http://www.ThomasRegister.com |
Simply register for free to gain access to suppliers of more
than 2.3 million products. |
| Indexes and links to actual articles in major scholarly and popular journals including marketing and related disciplines. Use tab at the top of the page labeled Choose Databases to remotely access the trial product Business Source Premier. | |
| Business Source Premier (On Trial at PC. This link is available on the campus network) | The vendor EBSCO is competing with ProQuest's ABI/Inform. Please try both and offer us feedback at the Reference Desk |
|
|
| The Writer's Guides | |
| APA Online | A portion of the Publication Manual online. |
| Publication Manual of the American Psychological Association |
REF BF76.7 .P83 2001 and Circulation Desk Reserves |
|
Guide to Citation Styles by Edward O'Donnell, PC Reference Librarian |
Guides on the Internet |
