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Mark DeFanti

Assistant Professor

Contact Information:

mdefanti@providence.edu
401-865-2481
Koffler Hall 210

Education:

Ph.D. - Marketing Texas A&M University

Area(s) of Expertise:

Branding, Brand Portfolio Management, Corporate name changes, corporate image and reputation, luxury marketing, fragrance marketing


Selected Publications:

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen. (2012). Consumer Perception of Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand and Sub-Brand. Competition Forum, 10 (2), 130-135.

Bird, Deirdre., DeFanti, Mark., Vaghi, John., Caldwell, Helen. (2010). Men's Luxury Watch Market: Sex Appeal and Status in Advertising. Competition Forum, 8 (1), 148-152.

Bird, Deirdre., Caldwell, Helen., DeFanti, Mark. (2010). The Quest for Beauty: Asia's Fascination with Pale Skin. Business Research Yearbook, Vol 17 (1), 26-32.

DeFanti, Mark., Caldwell, Helen., Bird, Deirdre. (2009). Assessing the Influence of Models, Bottles and Brands on Consumers’ Preference of Fragrances. Business Research Yearbook, 16 (1), 73-80.

Bird, Deirdre., Caldwell, Helen., DeFanti, Mark. (2008). Differences in Perceptions of Print Advertisements for Men's Fragrances. Competition Forum, 6 (1), 209-216.

Recent Presentations:

Caldwell, Helen., Bird, Deirdre., DeFanti, Mark., International Academy of Business Disciplines 24th Annual Conference, Long Beach, California, "Gucci: "Forever Now"". April, 2012.

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen., American Society for Competitiveness 22nd Annual Conference, Indiana University of Pennsylvania, Orlando, Florida, "Consumer Perception of Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand and Sub-Brand". October, 2011.

Bird, Deirdre., Caldwell, Helen., DeFanti, Mark., Conference on Historical Analysis & Research in Marketing (CHARM), Association for Historical Research in Marketing (AHRIM) , New York, NY, "A Fragrance to Empower Women: The History of Charlie". May, 2011.

Bird, Deirdre., DeFanti, Mark., Hansen, Emma., 23rd Annual Conference for the International Academy of Business Disciplines, New Orleans, "The Global Market for Luxury Handbags: Celebrity Placement in Print Advertising". April, 2011.

Bird, Deirdre., DeFanti, Mark., Vaghi, John., American Society for Competitiveness, 21st annual conference, Indiana University of Pennsylvania, Washington DC, "Men's Luxury Watch Market: Sex Appeal and Status in Advertising". October, 2010.


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