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Deirdre Bird

Assistant Professor

Contact Information:

dbird@providence.edu
401-865-2473
Koffler Hall 223

Education:

Ph.D. - Marketing, Minor: Econometrics Purdue University

Area(s) of Expertise:

International Marketing, Brands, Nonprofit Marketing

Awards and Honors:

Community Engagement Award - Providence College School of Business
Scholarship Collaborator Award - Providence College School of Business

Selected Publications:

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen. (2014). Gucci's Use of a Borrowed Corporate Heritage to Establish a Global Luxury Brand. Competition Forum, Eds. Abbas J. Ali. 12 (2), 45-56.

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen. (2012). Consumer Perception of Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand and Sub-Brand. Competition Forum, Eds. Abbas J. Ali, Prashanth Bharadwaj. 10 (2), 130-135.

Bird, Deirdre., DeFanti, Mark., Vaghi, John., Caldwell, Helen. (2010). Men's Luxury Watch Market: Sex Appeal and Status in Advertising. Competition Forum, Eds. Abbas Ali, Robert Camp, Prashanth Bharadwaj. 8 (1), 148-152.

Bird, Deirdre., Caldwell, Helen., DeFanti, Mark. (2010). The Quest for Beauty: Asia's Fascination with Pale Skin. Business Research Yearbook, Eds. Oglesby, Rodney A., H. Paul LeBlanc, Marjorie G. Adams. Vol 17 (1), 26-32.

DeFanti, Mark., Caldwell, Helen., Bird, Deirdre. (2009). Assessing the Influence of Models, Bottles and Brands on Consumers’ Preference of Fragrances. Business Research Yearbook, Eds. Rodney A. Oglesby and Marjorie G. Adams. 16 (1), 73-80.

Recent Presentations:

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen., Conference on Historical Research in Marketing, Journal of Historical Research in Marketing, Copenhagen, Denmark, "Forever Now: Gucci's Use of a Partially Borrowed Heritage to Establish a Global Luxury Brand".

Bird, Deirdre., Caldwell, Helen., American Society for Competitiveness 25th Annual Conference, IUP, Washington, DC, "Doing Well by Doing Good: Luxury Fashion Brands' Efforts at Being Socially and Environmentally Responsible". October, 2014.

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen., American Society for Competitiveness 25th Annual Conference, IUP, Washington, DC, "Gucci's Use of a Borrowed Corporate Heritage to Establish a Global Luxury Brand". October, 2014.

Bird, Deirdre., Caldwell, Helen., International Academy of Business, IUP, San Diego, California, "Halston: A Global Phenomenon". April, 2014.

Bird, Deirdre., Caldwell, Helen., 25th Annual Conference of the International Academy of Business Disciplines, Atlanta, Georgia, "In the Heart of Africa: A World Away from Poverty, the Luxury Market Thrives". April, 2013.


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