Navigate Up
Sign In
Close
Winter Storm Alert- Friday February 5, 2016

Due to the continuing weather conditions, staff are released to leave the campus at 3 p.m.  Core operations of the College will remain open.  Afternoon classes may continue at the discretion of the instructor.  Please drive carefully and stay safe.
For more information and updates, please go to http://www.providence.edu/weather​​

The weather line can be reached at 401-865-1012.

Untitled Document

Deirdre Bird

Assistant Professor

Contact Information:

dbird@providence.edu
401-865-2473
Koffler Hall 223

Education:

Ph.D. - Marketing, Minor: Econometrics Purdue University

Area(s) of Expertise:

International Marketing, Brands, Nonprofit Marketing

Awards and Honors:

Community Engagement Award - Providence College School of Business
Scholarship Collaborator Award - Providence College School of Business

Selected Publications:

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen. (2014). Gucci's Use of a Borrowed Corporate Heritage to Establish a Global Luxury Brand. Competition Forum, Eds. Abbas J. Ali. 12 (2), 45-56.

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen. (2012). Consumer Perception of Luxury Fragrance Brand Advertising: Measuring the Relative Impact of Brand and Sub-Brand. Competition Forum, Eds. Abbas J. Ali, Prashanth Bharadwaj. 10 (2), 130-135.

Bird, Deirdre., DeFanti, Mark., Vaghi, John., Caldwell, Helen. (2010). Men's Luxury Watch Market: Sex Appeal and Status in Advertising. Competition Forum, Eds. Abbas Ali, Robert Camp, Prashanth Bharadwaj. 8 (1), 148-152.

DeFanti, Mark., Caldwell, Helen., Bird, Deirdre. (2009). Assessing the Influence of Models, Bottles and Brands on Consumers’ Preference of Fragrances. Business Research Yearbook, Eds. Rodney A. Oglesby and Marjorie G. Adams. 16 (1), 73-80.

Recent Presentations:

Bird, Deirdre., Caldwell, Helen., Caloura, Rae., American Society for Competitiveness , ASC, Washington D. C., "MILLENNIALS AND SUSTAINABILITY: INTEREST, AWARENESS AND BUYER BEHAVIOR IN THE APPAREL INDUSTRY". October, 2015.

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen., Conference on Historical Research in Marketing, Journal of Historical Research in Marketing, Copenhagen, Denmark, "Forever Now: Gucci's Use of a Partially Borrowed Heritage to Establish a Global Luxury Brand".

Bird, Deirdre., Caldwell, Helen., American Society for Competitiveness 25th Annual Conference, IUP, Washington, DC, "Doing Well by Doing Good: Luxury Fashion Brands' Efforts at Being Socially and Environmentally Responsible". October, 2014.

DeFanti, Mark., Bird, Deirdre., Caldwell, Helen., American Society for Competitiveness 25th Annual Conference, IUP, Washington, DC, "Gucci's Use of a Borrowed Corporate Heritage to Establish a Global Luxury Brand". October, 2014.

Bird, Deirdre., Caldwell, Helen., International Academy of Business, IUP, San Diego, California, "Halston: A Global Phenomenon". April, 2014.

Bird, Deirdre., Caldwell, Helen., 25th Annual Conference of the International Academy of Business Disciplines, Atlanta, Georgia, "In the Heart of Africa: A World Away from Poverty, the Luxury Market Thrives". April, 2013.

Bird, Deirdre., Caldwell, Helen., DeFanti, Mark., Conference on Historical Analysis & Research in Marketing (CHARM), Association for Historical Research in Marketing (AHRIM) , New York, NY, "A Fragrance to Empower Women: The History of Charlie". May, 2011.


Click here for more information

Catholic and Dominican

What does it mean to be a Catholic and Dominican college? We invite you to explore this question and the distinctive mission of Providence College.
About Providence College's Catholic and Dominican Identity