Koffler Hall 103
Ph.D. - University of Cincinnati
Area(s) of Expertise:
Consumer psychology, decision making, marketing ethics, and consumer lying behavior
Awards and Honors:
Faculty Excellence in Research Award
- Providence CollegeBest in Track Paper Award
- American Marketing AssociationCAFR Research Grant
- Committee on Aid to Faculty ResearchAMA Sheth Foundation Doctoral Consortium Fellow
- American Marketing AssociationKelly Siddall Fellowship
- University of Cincinnati
Dinsmore, John., Dugan, Riley., Wright, Scott. (2015). Monetary vs. Nonmonetary Prices: Differences in Product Evaluations Due to Pricing Strategies Within Mobile Applications.
Journal of Strategic Marketing,, 1-14.
Wright, Scott. (2015). Reinvestigating the Endorser by Product Matchup Hypothesis in Advertising.
Journal Of Advertising,, 1-7.
Sundar, Aparna., Kardes, Frank., Wright, Scott. (2015). The Influence of Repetitive Health Messages and Sensitivity to Feelings of Fluency on the Truth Effect in Advertising.
Journal Of Advertising, 44 (4), 375-387.
Hernandez, José Mauro da Costa., Wright, Scott., Rodrigues, Filipe Ferminiano . (2014). Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages.
Journal Of Advertising,
Wright, Scott., Hernandez, José., Sundar, Aparna., Dinsmore, John. (2013). If it Tastes Bad it Must Be Good: Consumer Naïve Theories and the Marketing Placebo Effect.
International Journal of Research in Marketing,
Wright, Scott., Guo, Xiaoning., Dinsmore, John., Kellaris, James. (2013). How Group Loyalties Shape Ethical Judgment and Punishment Preferences.
Psychology & Marketing, 30 (3), 203-210.
Wright, Scott., Manolis, Chris., Brown, Drew., Guo, Xiaoning. (2012). Construal-Level Mind-sets and the Perceived Validity of Marketing Claims.
Marketing Letters, 23 (1), 253-261.
Hernandez, José Mauro da Costa., Wright, Scott., Society for Consumer Psychology, Miami, Florida, "Seeing Is Not Believing: The Influence of Advertising Skepticism on Brand Extension Evaluations". January, 2014.
Wright, Scott., , American Marketing Association Summer Marketing Educators' Conference, Boston, Massachusetts, "Don’t Tell Me What You Think I Want to Hear, Tell Me the Truth: Attenuating the Social Desirability Bias".
Wang, Xin., Han, Xiaoqi., Wright, Scott., American Marketing Association Winter Marketing Educators' Conference, Las Vegas, Nevada, "The Effect of Tenure Confidence on Job Satisfaction Among Untenured Faculty".
Wright, Scott., Hernandez, Jose Mauro da Costa., Association for Consumer Research, Vancouver, BC, "Effects of Set Size, Scarcity, Packaging, and Taste on the Marketing Placebo Effect".
Wright, Scott., Association for Consumer Research, Vancouver, BC, "Using Construal-Level Theory to Deter Social Desirability ".
Wright, Scott., American Marketing Association Summer Marketing Educators' Conference, American Marketing Association, San Francisco, California, "Biasing Effects of Group Affiliation on Ethical Judgment".
Dinsmore, John., Wright, Scott., American Marketing Association Summer Marketing Educators' Conference, American Marketing Association, San Francisco, California, "Recession, Financial Hardship, and Ethical Judgment: Do Tough Times Beget Tough Judges?".
Guo, Xiaoning., Wright, Scott., Society for Consumer Psychology, Las Vegas, Nevada, "The Effect of Mortality Salience on Materialism: The Moderating Role of Regulatory Focus".
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