Koffler Hall 220
Ph.D. - Marketing University of Michigan
Area(s) of Expertise:
Consumer Payments, Gift Selection & Purchase
Awards and Honors:
- PC School of Business
Chelminski, Piotr., Horne, Daniel. (2013). An Examination of Attributes of Mobile Payments and Their Influence on Consumer Intentions to Adopt the New Way to Pay: A Case from The United Kingdom.
Eds. Eldon Y. Li & Ravi S. Sharma. Singapore: Proceedings of International Conference on Electronic Business., 31-33.
Wang, Liu., Horne, Daniel. (2012). Integrating agency theory into the liability of foreignness framework.
European Journal of Business Research, 12, 113-120.
Horne, Daniel. (2010). Letters to My Late Dog: Who's Watching Information Quality?.
Journal Of Consumer Marketing, 26 (7),
Norberg, Patricia., Horne, David., Horne, Daniel. (2009). "Standing in the Footprint: Including Self in the Privacy Debate and Policy Development.
Journal Of Consumer Affairs, Eds. Rotfeld. 43 (3), 495-515.
Chelminski, Piotr., Horne, Daniel., International Conference on Electronic Business, International Consortium for Electronic Business, Nanyang Technological University, Singapore, "An Examination of Attributes of Mobile Payments and Their Influence on Consumer Intentions to Adopt the New Way to Pay: A Case from The United Kingdom". December, 2013.
Horne, Daniel., 6th Annual Prepaid and Payments Retreat, Payments Exchange Canada, Toronto, ON, "Thinking Critically about Data". June, 2013.
Horne, Daniel., ACCI 2013, American Council in the Consumer Interest, Portland, OR, "Patterns of Gift Card Non-Redemption". April, 2013.
Wang, Liu., Horne, Daniel., International Academy of Business & Economics (IABE) 2012 Annual Meeting, Las Vegas, "Integrating Agency Theory into the Liability of Foreignness Framework". October, 2012.
Horne, Daniel., Prepaid United: European Gift and Prepaid Retreat 2012, Global Prepaid Exchange, London, UK, "UK Consumer Insight: 2012 Research". October, 2012.
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