Integrated Marketing Committee
Committee Membership
Joseph Carr, Marketing and Communications (Chair)
Lisa Bousquet, Institutional Advancement
Mark Caprio, Library/Digital Publishing
Janet Castleman, School of Continuing Education
Robert Driscoll, Athletics
Raul Fonts, Admissions
Kristine Goodwin, Student Affairs
Kristen Lainsbury, Marketing & Communications
Christopher Machado, Academic Affairs
Kevin Robb, O.P., Mission & Ministry
Kenneth Sicard, O.P., Executive Office
Committee Charge
(1) To identify potential "cross-selling" marketing opportunities and incorporate these opportunities into a final integrated marketing plan; (2) submit to the Cabinet a draft marketing plan; (3) coordinate College market research to complete cycle of marketing assessment; (4) review major elements of campus visit experience.