Marketing Resources  |
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For
Company/Industry Research Projects |
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| Starting Points
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Encyclopedia of Business Information Sources |
Starting point for both general and specific sources of
industry information. Shelved on the Ready Reference Shelf in back
of the reference desk .REF 5353 .E9
2005
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Encyclopedia of Associations.
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Contains contact information and descriptions for a broad
spectrum of organizations
REF/HS/17/.G332.3/3. 3 volumes.
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| Lexis-Nexis
Academic |
Choose the company box on the front page for directory and
basic information. For example, data from Hoovers.com provides
competitors and is available in Lexis-Nexis.
Lexis-Nexis also
contains local, national and international news. Ideas for
marketing strategy might be gleaned by reading business news
stories about a product that parallels your product or reaches the
same consumers.
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| Background on a
Company |
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| Company web sites |
Try a
Google search.
Pages labeled Site Index or
Investor Relations provide data and marketing
clues.
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| International Directory of Company Histories |
Background for company research.. Check the index in the
last volume for profiles in all earlier volumes.
REF HD2721
.D36 Vols. 1-74 |
| Market
Share Reporter |
An anthology of market share data, including sales of
companies, products, services. The source for each excerpt gives
clues for further research.
Shelved REF HF 5412.5
M28.
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| Valueline
Investment Survey |
Software designed to help investors analyze large company
stocks. There are also industry ratings and forecasts. Kept
current each quarter at the web site.
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| Mergent
Online (tutorial is in process) |
Large United States and international company histories
and financials. Also contains industry reports. Data can be
downloaded to Microsoft Excel
software
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| Industry Analyses |
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| Standard and Poor's Industry Surveys |
Standard source of industry evaluations. REF HC106.6 S74.
3 vols. each quarter. Kept 3 years.
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| Industry Norms and Key Business Ratios |
Another standard
business tool for number crunching and company comparisons.
REF/HF/5681/.R25/I525
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North American Industry
Classification System (NAICS)
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Provides a consistent numbering scheme for the
dissemination of industry statistics for United States, Canada and
Mexico.
Online: The U. S. Census Bureau
provides useful interactive search boxes for defining a business
Print: Shelved REF/HF/1042/N67/2002.
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2002
census. The reports listed on these pages are the first of over
1600 publications from the 2002 Economic Census to be issued during
the next 2 years. (See the schedule .)
1997 census
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This
Internet source offers some central sites for industry
information.
If 2002 economic data has not yet been issued for
your industry, consult the web pages for the 1997
census. |
| Plunkett
Research Online (trial
available untill February 12, 2006) |
Offers market research reports on 28 popular
industries
Enter username: HELIN
Enter password: Consortium
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