Marketing is an art and a science, and students in PC’s Department of Marketing are empowered to excel in both. Of course, they learn theoretical concepts and acquire the tools and analytical skills they need to succeed. But they also learn to think critically about the impact of marketing on global society. Through engaging, hands-on learning opportunities and the diverse perspectives they encounter in their core classes, our students gain confidence that sets them apart. In turn, they’re able to market what is most important: themselves.