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PC Working Definitions
  • Assessment: the systematic process by which organizational units evaluate intended outcomes and use the results of this evaluation to inform decision-making; assessment is a continuous process, not an episodic event
  • Measurement: the method or metric used to evaluate a given outcome; measurements may take a variety of forms (e.g., test, activity, performance, portfolio, analysis, benchmark, survey, focus group, interview, etc.); in general, more than one method or metric should be used to evaluate each outcome
  • Mission: formal statement of the department, program, or unit’s reason for existence; all unit/department missions should relate to and support the institutional mission
  • Outcome: the intended result or product of a program, service, or activity; outcomes may relate to learning (e.g., “students will improve in their ability to reason critically”), operational performance (e.g., “requests for service will be answered in 24 hours or less”), or satisfaction (e.g., “students will be satisfied with the online registration process).  In articulating desired outcomes, it is helpful to answer the following question: “How do [I] expect [constituents] to be different as a result of participating in [my] program, service, or activity?”