The Major / Faculty / Department Web Pages
Location: Koffler Hall 115
Phone: 401-865-2332
Fax: 401-865-2978
Marketing involves bringing need-satisfying goods and services from producers to consumers. It is successful to the extent that it correctly identifies the needs, develops the right products, and makes them available where and when the consumers want at reasonable prices.
Marketing careers require a wide range of abilities and skills: analytical skills to identify and assess problems and opportunities, to determine information needs and alternative solutions, and to choose a course of action or make decisions; creative skills to develop new ideas, services, or products; and organizational, leadership, and communication skills to get those ideas, services, or products to the market.
The marketing program helps students become familiar with the marketing process and with the theoretical concepts, tools, and skills necessary to successfully enter and advance in the global marketing arena.
Career possibilities for the marketing major include:
The Major
A major in marketing is offered which leads to the bachelor of science degree.
For detailed information on the requirements for the marketing major, as well as course listings and descriptions, please see the on-line undergraduate catalog for students in the class of 2011 or earlier. For students in the class of 2012 or beyond, see new curriculum.
The Faculty
Professors
John J. Breen, Ph.D., Emeritus
A. Cemal Ekin, Ph.D.
John J. Shaw, D.B.A.
Associate Professors
Daniel R. Horne, Ph.D. [sabbatical Fall 2009]
Linda F. Jamieson, Ph.D.
Assistant Professors
Deirdre Bird, Ph.D., Chairperson
Helen M. Caldwell, Ph.D.
Piotr Chelminski, Ph.D.
Mark DeFanti, M.B.A. Ph.D.
Ronald L. Jelinek, M.B.A. Ph.D.
Adjunct Faculty
Edward M. Gonsalves, M.S.
Ralph J. Perfetto, Jr., M.B.A. (Ph.D. candidate)
Visit the Web pages maintained by the Department of Marketing:
http://www.providence.edu/mkt/