Position
Academic Background
Sample Courses   
Teaching Philosophy
Research & Interests   
Notable Academic Appointments & Awards
Publication Highlights   
Selected Scholarly Presentations

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• Associate Professor of Marketing

Academic Background        

• University of Michigan: Ph.D. in Marketing 
• Saginaw Valley State University, MBA
• University of Michigan, AB in Economics

Sample Courses Taught at Providence College

• Consumer Behavior
• Sports Marketing
• Retailing

Teaching Philosophy

Quite simply, I believe that effective teaching centers around one word - engagement.  To be effective as a teacher or conversely to learn effectively, students must be actively engaged in the subject matter.  When engagement occurs, the potential exists for students to progress beyond what is written in texts and spoken in the classroom.  They begin to integrate ideas and information in manner which leads to comprehension, understanding, and a long-term ability to combine what they know with current conditions.  I don't teach for today or for the final at the end of the semester.  I try to teach for next year and 10 years down the road.

Research & Interests

I study two distinct areas, though both from a consumerist perspective.  My primary work is in the consumer adoption and usage of gift cards and other "pre-paid" products.  I have been fortunate to work with some of the world's top retailers and financial services companies to help them understand how these products fit into the consumer's life.  My expertise in this area means that I am frequently asked for commentary and advice on these products by the media, and by government and industry organizations.  I also continue to be very interested in the study of the use and misuse of consumer information.

• Visiting Faculty, Istanbul Commerce University
• Visiting Professor, Northeastern University
• American Marketing Association Best Paper Award
• D. Maynard Phelps Fellowship

Publication Highlights

• Horne, Daniel R. (2007), "Gift Cards: Disclosure One Step Removed," Journal of Consumer Affairs, forthcoming.
• Norberg, Patricia A. and Daniel R. Horne (2007), "Privacy Attitudes and Privacy-Related Behaviors," Psychology & Marketing, forthcoming.
• Horne, Daniel R., Patricia A. Norberg and A. Cemal Ekin (2007), "An Exploration of Consumer Lying in Information-based Exchanges," Journal of Consumer Marketing, 24 (2), 90-99 (subject of CAFR grant).
• Horne, Daniel R. (2007), "Unredeemed Gift Cards and the Problem of Not Providing Customers with Value," Journal of Consumer Marketing, 24 (4).
• Norberg, Patricia A, Daniel R. Horne, and David A. Horne (2007), "The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors," Journal of Consumer Affairs, 41 (1), 100-126.
• Horne, Daniel, and Tony Craddock (2005), European Guide to Gift and Stored Value Cards, London: Giftex.
• Horne, Daniel R. and Melissa Horne (1997), "Mailing Lists and the Avrahami Case," Journal of the Academy of Marketing Science, 25 (Summer), 271-272.
• Horne, Daniel R., and David A. Horne (1997), "Privacy: A Paranoid's View," in Merrie Brucks and Debbie MacInnis (eds.), Advances in Consumer Research, Vol. XXIV, Provo, UT: Association for Consumer Research, 351-354.
• Johnson, Michael D., Donald R. Lehmann, Claes Fornell and Daniel R. Horne (1992), "Attribute Abstraction, Feature-Dimensionality, and the Scaling of Product Similarities," International Journal of Research in Marketing, 8 (June), 131-142.

Selected Scholarly Presentations and Activities

• "Gift Cards: The Diffusion of an Innovation," Keynote Address presented at the Retail Gift Cards Europe 2006 conference, September 19, 2006, London, UK.
• "Coping: Consumers Attempts to Control Data Provision," presented at the American Marketing Association Public Policy Conference, June 11, 2006, Long Beach, CA.
• "Gift Vouchers and Cards: Is the Pre-Paid Revolution at Hand?" presented at Current Issues in Retail Management, Manchester Metropolitan University, November 4, 2005, Manchester, UK.
• "Privacy Attitudes and Privacy-Related Behavior," presented at the American Marketing Association Public Policy Conference, May 20, 2005, Washington, DC.
• "Gift Certificate Growth and Profitability: Making a Good Thing Even Better," presented at the National Retail Federation Annual Convention, January 12, 2004, New York, NY.
• "Gifts: What do you give the person who has everything nothing?" presented at the Association for Consumer Research Conference, October 20, 1995, Minneapolis, MN

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