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Integrated Marketing Committee

Committee Membership

Edward Caron, College Relations & Planning (Chair)

Lisa Bousquet, Institutional Advancement
Janet Castleman, School of Continuing Education
Robert Driscoll, Athletics
Susan Lehrman, School of Business
Christopher Lydon, Admissions
John Nonnamaker, Career Services
Kevin Robb, O.P., Mission & Ministry
Kenneth Sicard, O.P., Executive Office
Patricia Vieira, College Relations & Planning

Committee Charge

(1) To identify potential "cross-selling" marketing opportunities and incorporate these opportunities into a final integrated marketing plan; (2) submit to the Cabinet a draft marketing plan; (3) coordinate College market research to complete cycle of marketing assessment; (4) review major elements of campus visit experience.